In this short article i will explain why googl advertising program is called "Adsense".

The main reason of this name, "Adsense", is that google adsense is not the blind program. It is sensible and senses the nature of the website. The smart and sensible code of this program analyse the contents of the current webiste page and decide that what this page is all about. For example if your website page is about blogging and blogs, the crawler will assign these keywords for your website page. Now adsense program will look at the database of advertisers and will pick the advertisers who want to show their Ads on the same topic of blogging.

Of course, for every keyword there will be thousands of advertisers and their Ads. Google will implement its algorithm to select the one which is suitable for your site. And thats it. Now these Ads will be placed on your website page. If your website have 1000 web pages and each page is talking about differnet topic, then on each and every web page adsense will provide you with related Ads.

This adsense property is for the benefit of both the website owners and the advertisers. The advertisers are lucky as they are getting the clicks of the person who are really intersted in the topic and clicked on their ADs to get some more information or some related services. The website owners are happy becuase they are getting more clicks on the ADs, because when people see the related Ads, there are more chances of their clicks.

So, google Adsense is the program in which the program senses the contents of the website pages and place the highly related Ads on the website pages.